- User Interface
- User Experience
- Brand Identity
- Digital Marketing
Before we got cracking on the new design, we completed a full analysis of how customers were using the current site. What features were being used most often and where customers saw there could be improvements. All of this information helped plan out the information architecture and content hierarchy. It also gave us some good ideas of how to help the Co-operative interact more with their customers.
The previous incarnation of the Co-operative dashboard collated driving data across multiple pages. During our analysis, we found that it was taking customers longer than it should to access their statistics with pages feeling repetitive. When re-designing the site, it was envisaged that the dashboard home page would become a one stop shop for all important information and notifications.
With the new dashboard design, customers were able to click graphs to view more detailed views and switch between the basic dial view and graph data. Customers could also personalise their dashboard, moving the widget like boxes around the page which were remembered on return visits. So if Speeding and Cornering were important to a customer, they could move these directly to the top of the page.